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About the license

The story behind: Disney Princess is a Walt Disney Company franchise, based on fictional characters who have been featured as part of the Disney character line-up. The six original members of the franchise were Snow White, Cinderella, Aurora, Ariel, Belle and Jasmine, who were later joined by Pocahontas, Mulan, and Tiana. The franchise has released dolls, sing-along videos and a variety of other girls' products, apparel, home decor and a variety of toys featuring the Disney Princesses. Rapunzel, one of the lead protagonists of Tangled, will be inducted into the line-up as the 10th princess on October 2, 2011.


  • The strongest long-term girlish franchise
  • Yearly revenue from the licensed products 3 bil. US$
  • The new Princess movie "Brave" in 2012 in cinemas


Princesses names and related movies

  • Snow White : "Snow White and the Seven Dwarves" (1937)
  • Cinderella : "Cinderella" (1950)
  • Aurora : "Sleeping Beauty" (1959)
  • Belle : "Beauty and the Beast" (1991)
  • Jasmine : "Aladdin" (1992)
  • Ariel : "The Little Mermaid" (1989)
  • Pocahontas : "Pocahontas" (1995)
  • Mulan : "Mulan" (1998)
  • Giselle : "Enchanted" (2007)
  • Tiana : "The Princess and the Frog" (2009)
  • Rapunzel : "Tangled" (2010)
  • Merida : "Brave" (2012)

Product declaration

Used toys

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